The price of gas goes up. So does a half-gallon of organic milk. Property taxes and health care costs aren't getting cheaper. So here's a question to all the entrepreneurs and freelance/contract workers out there: Why are your fees stuck at the same rate as last year? Or worse--as several years ago?
"Women unconsciously tie price setting to self esteem and self respect," says...
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Why do the media choose your press release over a thousand others? What creates an "Oprah Winfrey" out of a weather girl or a "Rachel Ray" from a grocery store food sampler?
Maggie Jessup knows how to make you the star of your profession and she shares pivotal elements of her "fame formula" from her book, Fame 101, in this "Conversation with Dr. Nancy."
Maggie used her expertise as an...
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Celeste White of Devlin Communications writes: "Being recently fired, I would say, looking back, the way to survive is to lay low. I would advise employees that are currently employed to, shut your mouth, do the minimum amount of work possible and whatever you do, don't shine. Be wallpaper, those are the ones that survive in the workplace."
Some career experts share Celeste's...
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New attorneys are very conscious of how others are doing in the profession. They watch those few classmates who glide into great jobs with the coolest firms, the small percentage of associates who seemingly effortlessly leapfrog their contemporaries in the race towards partnership, and the very few partners who stand out as the recognized best among alleged equals.
Whether you're...
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Building a career as a paid, professional speaker isn't easy. Although most women in business are qualified to pull off lucrative speaking engagements, it takes the right tools to maintain long-term success in the field.
Personal-branding expert Maggie Jessup, author of Fame 101, says that businesswomen must first pick the right audience and venue to create the groundwork for a...
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You're the new hotshot on the corporate block but nobody's heard of you? Maybe it's time to look at your promotional strategy.
Formulating a branding plan is the first rule of virtually every notable personality - from U.S. President Barack Obama to Ellen DeGeneres.
"The common thread of success among (celebrities) is the fame formula," notes Maggie Jessup, co-author of...
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"Remember... that every fame seeker needs a story because to the public and in the media it's the story that sells; not the person." Does this mantra by Jay Jessup and Maggie Jessup, authors of Fame 101, sound familiar to lawyers? The answer is most likely a "yes." Indeed, it is remarkably similar to Jim Perdue's message in his bestseller on effective advocacy: Winning with Stories:...
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Fame 101 was the best selling business & careers book for Sutton Hart Press for the first quarter of 2010. Amazon, Barnes & Noble, & Borders sales accounted for the lion's share of trade orders supported by an ongoing tour, national media, and speaking events by authors Jay Jessup and Maggie Jessup.
"We weren't surprised by Fame 101's success," said Rob Schmidt,...
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Everyone knows that in business, success depends more on the brain that's in your head than the hairstyle on your head.  Or does it?  In a new book on personal branding, Fame 101 (Sutton Hart Press, 2010), publicity and branding expert Maggie Jessup argues that even the most hard-working and talented women can create their own glass ceiling by ignoring four 'Terrible Too's' of...
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Author Jay Jessup, co-founder of the publicity and branding boutique Platform Strategy, is slated to address the Northwest's brightest at Mensa's 2010 Oregon Annual Event on May 1st, 2010.
Mensa attendees, with membership requiring a top 2% IQ, will discover how to use their gift to become a nationally recognized leading voice of any professional field using compelling personal...
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